Joe Shannon heads up a luxury golf tour operator offering unique golf learning experiences in Ireland, Scotland and continental Europe.

Joe began playing golf as an adult having married into a family full of elite golfers – The Gannons from Baltray (Co. Louth) on Ireland’s ancient east coast. An opportunity to get involved in the family business arose in 2015 and Joe jumped on board with his more than 20 years of international business experience to help grow the brand.

Golf is a very technical sport, a little like skiing, so Joe firmly believes it’s important to get some lessons from a PGA pro to get started. It’s a lifetime sport with lots of physical and mental health benefits and can be played by all ages and abilities. His unique trips give groups the option to be accompanied by an elite golfer who has played the game to the highest level and acts as an on and off course guide. Whether a beginner, or an accomplished golfer, Joe and his team offer their guests expert local knowledge, unforgettable experiences and opportunities to transform their games, and lives.