Meet Jools Sampson, the visionary founder behind Reclaim Yourself. Established in 2005, Reclaim Yourself reflects Jools’ passion for crafting soul-stirring wellness journeys that celebrate wild beauty, sustainability, and authentic connection. Each retreat is a labour of love, meticulously designed by Jools and her close-knit team to deliver a deeply personal, high-quality experience that honours guests and the places they visit.

At the heart of Reclaim Yourself is Jools’ love for lesser-explored corners of the world—places where untouched landscapes and serene natural beauty inspire transformation. Every retreat is uniquely created as an immersive experience born from thoughtful collaboration with exceptional local teams, not with a one-size-fits-all approach. This dedication to authenticity and impact has set Reclaim Yourself apart for nearly two decades.

Jools’ journey began in international development, leading her to Tanzania for five years. There, amid breathtaking landscapes and vibrant communities, she immersed herself in yoga, massage, and self-care practices that would later become the foundation of her retreats. Witnessing both tourism’s positive and negative impacts, she knew she wanted Reclaim Yourself to leave a meaningful mark, benefiting the communities she loves and works alongside.

For over 19 years, Jools has curated more than 200 retreats across the globe, always guided by a commitment to sustainable travel and wellbeing. As a values-driven, small team, Reclaim Yourself delivers around 20 unique retreats a year, each crafted with intention and heart. Unlike many in the industry, Jools doesn’t simply book venues and teachers. Instead, she partners with inspiring people and places, creating from the ground up to ensure every journey is impactful, inclusive, and unforgettable.

At Reclaim Yourself, every detail is thoughtfully considered, and every experience is made with love. It takes months of care, creativity, and dedication to bring each retreat to life. The result? Transformational adventures that uplift and inspire, helping each guest reconnect with themselves and the world in the most profound ways.